Vol. 3 Issue 2 (2024)
UTSAHA, a Sanskrit word, reflects the spirit of effort, diligence, hard work, and persistence—fueling the journey toward growth and achievement.
UTSAHA: Journal of Entrepreneurship is now open for the submission of scientific articles from researchers, lecturers, and students, providing an opportunity to contribute to academic knowledge.
UTSAHA: Journal of Entrepreneurship (Vol. 3, Issue 2, 2024) includes articles on Nepal's real estate behavioral dynamics for strategic investments; the impact of leadership on employee performance in Cambodia's construction industry; the role of fintech and financial literacy on MSME performance in Surabaya's F&B sector; the effects of the Technology Acceptance Model on TikTok e-commerce adoption among Indonesian students; the influence of self-congruity and brand credibility on Apple MacBook Pro purchase decisions mediated by purchase intention in Surabaya; and strategies for educational transformation through good university governance and HR empowerment in private universities.
Distribution
ISSN 2809-8501(Online)
UTSAHA, a Sanskrit word, reflects the spirit of effort, diligence, hard work, and persistence—fueling the journey toward growth and achievement.
UTSAHA: Journal of Entrepreneurship is now open for the submission of scientific articles from researchers, lecturers, and students, providing an opportunity to contribute to academic knowledge.
UTSAHA: Journal of Entrepreneurship (Vol. 3, Issue 2, 2024) includes articles on Nepal's real estate behavioral dynamics for strategic investments; the impact of leadership on employee performance in Cambodia's construction industry; the role of fintech and financial literacy on MSME performance in Surabaya's F&B sector; the effects of the Technology Acceptance Model on TikTok e-commerce adoption among Indonesian students; the influence of self-congruity and brand credibility on Apple MacBook Pro purchase decisions mediated by purchase intention in Surabaya; and strategies for educational transformation through good university governance and HR empowerment in private universities.
Distribution
2024-05-22
Articles
