Vol. 3 Issue 2 (2024)

UTSAHA, a Sanskrit word, reflects the spirit of effort, diligence, hard work, and persistence—fueling the journey toward growth and achievement.

UTSAHA: Journal of Entrepreneurship is now open for the submission of scientific articles from researchers, lecturers, and students, providing an opportunity to contribute to academic knowledge.

UTSAHA: Journal of Entrepreneurship (Vol. 3, Issue 2, 2024) includes articles on Nepal's real estate behavioral dynamics for strategic investments; the impact of leadership on employee performance in Cambodia's construction industry; the role of fintech and financial literacy on MSME performance in Surabaya's F&B sector; the effects of the Technology Acceptance Model on TikTok e-commerce adoption among Indonesian students; the influence of self-congruity and brand credibility on Apple MacBook Pro purchase decisions mediated by purchase intention in Surabaya; and strategies for educational transformation through good university governance and HR empowerment in private universities.

Distribution

https://doi.org/10.56943/joe

ISSN 2809-8501(Online)

UTSAHA, a Sanskrit word, reflects the spirit of effort, diligence, hard work, and persistence—fueling the journey toward growth and achievement.

UTSAHA: Journal of Entrepreneurship is now open for the submission of scientific articles from researchers, lecturers, and students, providing an opportunity to contribute to academic knowledge.

UTSAHA: Journal of Entrepreneurship (Vol. 3, Issue 2, 2024) includes articles on Nepal's real estate behavioral dynamics for strategic investments; the impact of leadership on employee performance in Cambodia's construction industry; the role of fintech and financial literacy on MSME performance in Surabaya's F&B sector; the effects of the Technology Acceptance Model on TikTok e-commerce adoption among Indonesian students; the influence of self-congruity and brand credibility on Apple MacBook Pro purchase decisions mediated by purchase intention in Surabaya; and strategies for educational transformation through good university governance and HR empowerment in private universities.

Distribution

https://doi.org/10.56943/joe

2024-05-22

Articles

NEPAL’S REAL ESTATE LANDSCAPE: UNVEILING BEHAVIORAL DYNAMICS FOR STRATEGIC INVESTMENTS
  • Ram Paudel, PhD Candidate, American Management University, Upland, California
  • Vahick A. Yedgarian, Ph.D., Professor, University of California, Los Angeles, California

537 1-19

DOI PDF
Country:

United States United States

Published: May 31, 2024
THE IMPACT OF LEADERSHIP ON EMPLOYEE PERFORMANCE IN CONSTRUCTION: A CASE STUDY OF BELTEI CONSTRUCTION COMPANY, PHNOM PENH, CAMBODIA
  • By Loeung, PhD in Business Administration, Faculty of Business Administration, BELTEI International University, Cambodia

456 20-35

DOI PDF
Country:

Cambodia Cambodia

Published: June 28, 2024
THE ROLE OF FINTECH AND FINANCIAL LITERACY ON MSME PERFORMANCE

Study on F&B MSMEs in Surabaya

  • Hesti Miftakhul Jamilah, Universitas Wijaya Kusuma Surabaya
  • Lilik Mardiana, Universitas Wijaya Kusuma Surabaya

445 36-46

DOI PDF
Country:

Indonesia Indonesia

Published: July 26, 2024
IMPACTS OF THE TECHNOLOGY ACCEPTANCE MODEL (TAM) ON THE USE OF THE TIKTOK E-COMMERCE APPLICATION AMONG INDONESIAN STUDENTS
  • Yusinda Zarah Syafika, Universitas Surabaya
  • Gregorius Rudy Antonio, Universitas Surabaya

925 47-64

DOI PDF
Country:

Indonesia Indonesia

Published: July 31, 2024
THE EFFECT OF SELF-CONGRUITY AND BRAND CREDIBILITY ON PURCHASE DECISIONS WITH PURCHASE INTENTION AS A MEDIATING VARIABLE:

An Empirical Study on Apple MacBook Pro Products in Surabaya

  • Immanuel Kurniawan Hondo, Universitas Katolik Widya Mandala Surabaya

688 65-85

DOI PDF
Country:

Indonesia Indonesia

Published: August 9, 2024
EDUCATIONAL TRANSFORMATION THROUGH GOOD UNIVERSITY GOVERNANCE: HR EMPOWERMENT STRATEGIES IN PRIVATE UNIVERSITIES
  • Chriestine Ayu Ashari, Universitas Narotama Surabaya

209 86-95

DOI PDF
Country:

Indonesia Indonesia

Published: August 23, 2024