Vol. 4 Issue 1 (2025)

UTSAHA: Journal of Entrepreneurship is now open for the submission of scientific articles from researchers, lecturers, and students, providing an opportunity to contribute to academic knowledge.

The editorial team of UTSAHA seek publication on research paper which related to the contribution of Business and Management and to consider them carefully for external review. By following the standard and procedures which published four times a year. It goes by the review process from expert and external reviewer.

Distribution

https://doi.org/10.56943/joe

ISSN 2809-8501(Online)

UTSAHA: Journal of Entrepreneurship is now open for the submission of scientific articles from researchers, lecturers, and students, providing an opportunity to contribute to academic knowledge.

The editorial team of UTSAHA seek publication on research paper which related to the contribution of Business and Management and to consider them carefully for external review. By following the standard and procedures which published four times a year. It goes by the review process from expert and external reviewer.

Distribution

https://doi.org/10.56943/joe

2025-01-24

Articles

DEVELOPING A GOVERNANCE MODEL FOR SOUVENIR MSMES AND SOUVENIR CENTERS
  • Tona Aurora Lubis, Universitas Jambi
  • Firmansyah Firmansyah, Universitas Jambi
  • Agus Solikhin, Universitas Jambi
  • Fitriaty Fitriaty, Universitas Jambi
  • Maryati Ningsih, Universitas Jambi

148 1-13

DOI PDF
Country:

Indonesia Indonesia

Published: January 24, 2025
THE IMPACT OF THE TECHNOLOGY ACCEPTANCE MODEL ON THE USE OF QR CODE PAYMENT AS A DIGITAL PAYMENT METHOD AMONG MSME ENTREPRENEURS IN THE CULINARY TOURISM CENTER OF SURABAYA
  • Nafilah Rahma Firdausi, Universitas Surabaya
  • Gregorius Rudy Antonio, Universitas Surabaya

228 14-30

DOI PDF
Country:

Indonesia Indonesia

Published: February 12, 2025
THE EFFECT OF CUSTOMER SATISFACTION, CUSTOMER RETENTION, AND ITS IMPACT ON THE TOURISM SECTOR IN LAMPUNG BEACH
  • Dewi Komala Sari, Universitas Bandar Lampung
  • Andala Rama Putra Barusman, Universitas Bandar Lampung

140 31-47

DOI PDF
Country:

Indonesia Indonesia

Published: March 7, 2025
MSME FINANCIAL LITERACY MODEL AS A MEASURING TOOL FOR MSME FINANCIAL PERFORMANCE

Case Study of Bogor, Depok and Kuningan MSMEs

  • Sri Setiawati, Universitas Pakuan
  • Hari Gursida, Universitas Pakuan
  • Yohanes Indrayono, Universitas Pakuan

105 48-68

DOI PDF
Country:

Indonesia Indonesia

Published: March 21, 2025
INFLUENCE OF BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY, AND BRAND LOYALTY OF TIKTOK SHOP | TOKOPEDIA ON PURCHASE DECISION
  • Adelia Anjelita, Universitas Bengkulu
  • Muhartini Salim, Universitas Bengkulu

95 69-86

DOI PDF
Country:

Indonesia Indonesia

Published: March 21, 2025
FROM TIKTOK TO CHECKOUT

How Social Media Marketing Influences Gen Z’s Purchase Intention for Halal Cosmetics through Brand Trust and Perceived Value

  • Dwi Noviola Aribtha, Universitas Bengkulu
  • Muhartini Salim, Universitas Bengkulu

147 87-104

DOI PDF
Country:

Indonesia Indonesia

Published: March 21, 2025